Nelo Trasporti: Mid-Century Italian Transport Logos - DAVIDE MARTINI

A logo system for a haulage company that never existed, built for my grandfather, who did. Painted truck doors, enamel signs, lettering worn down by forty years of weather. Mid-century Italian small business design, which nobody was calling design at the time.

Two red Nelo Trasporti posters pasted on a shutter wall as a worker walks past

Large orange Nelo building sign reading Viaggi Di Materiale on a brick corner facade

Poster on a yellow pillar with vertical Nelo Trasporti lettering and a red truck front

Concrete sign against a brick wall with teal Nelo Trasporti Crosara Dal 1973 lettering

Two Nelo Trasporti posters in yellow and orange on a green construction hoarding

Grid of wheatpasted Nelo Trasporti posters on a city wall with a passer-by

Teal Nelo Trasporti badge poster on a crumbling brick wall

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